Current:Home > FinanceUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Quantum Capital Pro
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-15 01:18:11
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (185)
Related
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- Black man choked and shocked by police died because of drugs, officers’ lawyers argue at trial
- Virginia sheriff’s office says Tesla was running on Autopilot moments before tractor-trailer crash
- Suicide attacker used 264 pounds of explosives to target police station in Pakistan, killing 23
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
- Notre Dame football lands Duke transfer Riley Leonard as its 2024 quarterback
- André Braugher, star of 'Brooklyn 99' and 'Homicide,' dies at 61
- Football player Matt Araiza dropped from woman’s rape lawsuit and won’t sue for defamation
- Trump issues order to ban transgender troops from serving openly in the military
- Two indicted in Maine cold case killing solved after 15 years, police say
Ranking
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- TikTok users were shocked to see UPS driver's paycheck. Here's how much drivers will soon be making.
- Live Your Best Life With Kourtney Kardashian Barker’s 12 Days of Pooshmas Holiday Mailer
- 'Vanderpump Rules' Season 11: Premiere date, trailer, cast, how to watch new season
- Sonya Massey's father decries possible release of former deputy charged with her death
- Funeral and procession honors North Dakota sheriff’s deputy killed in crash involving senator’s son
- Remembering Norman Lear: The soundtrack of my life has been laughter
- Rapper Bhad Bhabie, who went viral as a teen on 'Dr. Phil,' announces she's pregnant
Recommendation
Why members of two of EPA's influential science advisory committees were let go
It took 23 years, but a 'Chicken Run' sequel has finally hatched
Oprah Winfrey talks passing baton in The Color Purple adaptation: You have taken it and made it yours
Argentina devalues its currency and cuts subsidies as part of shock economic measures
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
New Hampshire Governor Chris Sununu is expected to endorse Nikki Haley
Wildfires can release the toxic, cancer-causing 'Erin Brockovich' chemical, study says
Attacks on health care are on track to hit a record high in 2023. Can it be stopped?